Hey, my name is Megan, I’m the founder ofRevenue Spark, and I am here to tell youto stop wasting your time looking for freelancewriting jobs on websites like Upwork and Fiverr. Iwill tell you why and I’ll tell you what you canbe doing instead. For a lot of freelance writers,especially when they are just first starting out,the advice that they’re given is to look for paidwork on job boards and bidding sites. One of themore popular examples is Upwork, and another one,although it’s not really a job board, is Fiverr, butI still want to include that in this discussionbecause I’m seeing this more and more, especiallywith freelance writers. Before I tick anyone off,I don’t believe that these kinds of websites areinherently bad. Rather, the way we use them rendersthem useless. That is the problem and that’s whythey are a huge waste of your time. So let’s talkabout why. Number one: They are insanely competitive.Do you know how you read on a lot of websites thatUpwork and Fiverr are great ways to start makingmoney as a freelance writer? Yeah, so did everybodyelse.
They’re all there. All of the freelancewriters are there, which means that these websitesare very saturated, very competitive, with sometimeshundreds of writers applying for one crappy job.And you know what that means. Or maybe you don’t,so I’ll tell ya: It’s a race to the bottom. What Imean is that the competition on these websites isso bad that freelance writers are just constantlyundercutting each other, reducing their ratesmore and more and more until they’re chargingfive dollars to write a thousand words. I thinkI’m gonna vomit. Think about how much work youwould have to do to make real money off of thesewebsites, and now throw that idea completely outthe window because you’re never going to get thatmuch work, because these sites are too competitive.And here’s what happens next.
Number two: Theclients using these websites care more about theprice tag than anything else, including quality andvalue. They don’t care. They go on sites like Upworkand Fiverr because they know that they can hire afreelance writer for dirt cheap. Is that all you’reworth? No, of course not. You don’t need me to tellyou that. Or maybe you do. You are worth more.
Numberthree, and this one really gives me cramps: Upworkcharges fees. I get it. They have to make theirmoney somewhere. They’re not doing this out of thekindness of their hearts. But does that make itsuck any less for the freelance writer? No. If youget a job on Upwork, IF you get a job on Upwork, youhave to pay them for it. So you were already makingmost likely not very good money in the first place,and then another chunk of what you earn is goingto go to Upwork.
I’m going to tell you what theircurrent fees are at the time of this article.I’m going to read it directly off of theirwebsite so I don’t screw this up. You have to paythem 20% for the first 500 billed with the client,10% for lifetime billings with the clientbetween $500.01 and $10,000 and then 5% forlifetime billings with the client that exceeds $10,000. I really want to point out that first numberbecause that’s where a lot of freelancers aregoing to fall. I’m going to read it again. 20% forthe first 500 billed. So if you make $100 off ofa job that you found on Upwork, Upwork is goingto take 20%, which is $20.Right? Yeah.
Which means that you are now left with$80, which don’t forget you have to paytaxes on. I am definitely gonna vomit now. And thatbrings me to the final reason why websites likeUpwork and Fiverr suck if you want to make moneyas a freelance writer. Number four: You are not incontrol. They are. They can raise their fees. Theycan suspend your account. They can do whatever theheck they want.
You don’t have ownership over anyof this, and how can you be a business owner ifyou don’t have ownership? What? All right, so I’vegiven you plenty of very good reasons to avoidjob boards and bidding sites like Upworkand Fiverr. Now, let’s shift gears a little bitand talk about what you should be doing insteadto get work that you not only enjoy and is morein your wheelhouse but work that you can make realmoney for. LinkedIn. Let’s start there. LinkedIn willcompletely change your income and your business.LinkedIn is this perfect in-between spot.
It isnot 100% a hyper-professional business-onlyplatform but it’s also not 100% social media. It’sthis really nice combination of the two thatmakes it very feasible and appropriate to connectwith other professionals, leads, potential clients,and reach out to them and say, “Hey, my name is Megan.I’m a freelance writer and I’m really interestedin creating blog content for your company. Can wetalk more?” If you need more help learning how togenerate B2B leads on LinkedIn, go check out thisarticle where I go into a lot more detail. Anothereffective way to approach leads is through coldemailing. This is when you reach out to a companythat you have no prior relationship with,you’ve never communicated with them before,and you do so ultimately with the goal of pitchingand selling your services. This is why we call it”cold emailing.” The leads are cold.
You have noprior relationship with them. If you’ve watchedany of my articles, you know that I am a huge fan ofcold emailing. After I got off of job boards andbidding sites, cold emailing was what I turned tonext, and after I got a hang of that, my businesstook off. If you want to learn more about coldemailing for freelance writing, go check out thisarticle. I get into a lot more of the nitty-gritty.There’s one more solution I want to propose. In thepast, I’ve compared LinkedIn and cold emailing, youknow, discussing which one is more effective forlanding new clients.
If you want to hear more ofthat conversation, you can go check out this article.The link is below. So here’s the solution: Youcombine them. You first reach out to your leadson LinkedIn, and then you take the conversationto email. So it’s not technically cold emailingbecause the lead is no longer cold. You warm themup on LinkedIn, so it’s warm emailing. This is theprocess that I use for landing clients and it’swhat I teach in my program, Revenue Spark.
When youharness and combine the potential of both LinkedInand warm emailing, the results are incredible. Yourconversion rate just skyrockets. And that’s not tosay that cold emailing can’t work, but these days,I prefer LinkedIn and warm emailing because it’smuch less of a numbers game. With cold emailing, youhave to be willing to send hundreds and hundredsof emails to try to close a client.
With my methodof client acquisition, we ultimately reach outto fewer people but we spend more time makingsure that they’re the right kinds of people andnurturing these relationships, and it really paysoff in the end. That’s all I’ve got for you today.If you made it this far and you found this articlehelpful, I would be really grateful if you couldsupport my blog by clicking follow and alsogive this article a thumbs up. As always, if you haveany questions or feedback or if you have ideas forfuture articles, just drop them in a comment and I’llget back to you, and I’ll catch you guys next time.